In the spring of 1967, Denver received a charter ABA franchise by default, when the original owners of the Kansas City franchise couldn't get their act together. The league needed solid ownership for the franchise, which it eventually found in the form of Denver trucking executive Bill Ringsby. Ringsby was the owner of the Denver-based "Ringsby Rocket" Trucking System. Therefore, it made sense for the team to be nicknamed the "Rockets." The team's unique colors (orange and black) and logo (the "Ringsby System" logo) were borrowed directly from Ringsby's trucks.

This impossible-to-find pennant is from the early years of the team. It measures just 17"long/. It has nice coloring, but the tip is squared. It still displays nicely.

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