This lot may bring back some funny memories for Yankee fans. In the late 70's, an enterprising company tried to capitalize on the popularity of N.Y. Yankees slugger- Reggie Jackson. A candy bar named "Reggie" was produced and as a promotion were given away at one game at Yankee Stadium. As the crowd began to get restless during the game, they started pelting the field with their free candy bars. At the time, it really did seem quite funny.

This duo is of the send-away "T" shirt and an empty box which once housed 24 bars. The shirt's litho is a replica of the label used on the candy bar. It's a child sized medium 10-12. It is in excellent condition. The box is in excellent plus condition.

ABOUT THE REGGIE BAR

In its Reggie Jackson entry, the St. James Encyclopedia of Popular Culture sums up the product thusly: "The Reggie! bar was a crumbly lump of chocolate, peanuts, and corn syrup sculpted to the approximate diameter of a major league baseball. It cost a quarter (quite a bargain in the age of inflation) and came packaged in an orange wrapper bearing the slugger's likeness. Sportswriters had a field day with the unpalatable confection. One wag wrote that when you opened the wrapper on a Reggie! bar, it told you how good it was. Another derided it as the only candy bar that tasted like a hot dog."

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